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Chiropractic

People with back pain ask an AI assistant which chiropractor to see.

We ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews the questions your customers ask, in your city, and show you whether your business is named, who else is named, and which sources the answers drew on.

Check your visibilityOne question, five AI assistants, the report emailed to you. No credit card.
What we found

What AI assistants said when asked about chiropractors

Only 18% of sources were listings, the lowest share we measured.

Answers to the “Who to see” questions that named a chiropractor
218of 219 answers
  • On average, an answer named 5.2 businesses.
  • Ask the same question twice and the list changes: of all the businesses named in the two answers, 50% appeared in both.
  • In Dallas, Nashville and Boise, the three most-named chiropractors took 15%, 32% and 20% of all mentions.
  • 18% of the sources cited were places a business can be listed, reviewed or mentioned, and 57% were businesses’ own websites.

Collected on 12 Oct 2026. Measured on Perplexity, Gemini and Google AI Overviews, in Dallas, Nashville and Boise. The full results are in Who AI assistants recommend for local services.

The questions we ask

The twenty questions every chiropractor is measured on

We track 20 questions for each business. The 10 that ask for a recommendation are the ones your figure is built from. The rest ask how to choose and what things cost — and where those name a company, it is as an example rather than a recommendation. Counting them would change your figure without changing how often you are recommended.

Who to see (10)

01“Who is the best chiropractor in [your city]?”
02“Top rated chiropractic clinic in [your city]”
03“Best chiropractor in [your city] for lower back pain”
04“Best chiropractor in [your city] for neck pain and headaches”
05“Who offers spinal decompression therapy in [your city]?”
06“Best chiropractor near [your city] after a car accident”
07“Who does sports injury chiropractic care in [your city]?”
08“Highest rated chiropractor in [your city] that treats sciatica”
09“Which chiropractors in [your city] have the best reviews?”
10“Most trusted chiropractic clinic in [your city]”

How to choose, and what it costs (10)

01“Chiropractor vs physical therapist in [your city] — who should I go to for back pain?”
02“Chiropractor vs massage therapist in [your city] for back pain — who should I see?”
03“Solo chiropractic office vs big wellness clinic in [your city] — which is better?”
04“Comparing chiropractic visit prices and package plans in [your city]”
05“How do I choose a good chiropractor in [your city]?”
06“How much does a chiropractic adjustment cost in [your city]?”
07“Does insurance cover chiropractic care and how do I find one in network?”
08“What questions should I ask a chiropractor before my first appointment?”
09“How many chiropractic visits will I actually need?”
10“What are the red flags of a bad chiropractic office?”

Where to start

01

Be listed where AI assistants look.

For chiropractors, 18% of the sources cited were places a business can be listed, reviewed or mentioned.

02

Publish pages that answer your customers’ questions.

For chiropractors, 57% of the sources cited were businesses’ own websites.

03

Use one name everywhere.

AI assistants write a business’s name in many ways, and a consistent name is easier to recognize.

04

Measure across repeated answers.

The answer changes each time the question is asked, so a reliable reading takes many answers.

See which chiropractors AI assistants name in your city.

One question, five AI assistants, the report emailed to you.
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