AI search benchmark

Every one of the 220 HVAC answers asking who to hire named a specific company. The only question is which one.

Measured220 of 220 who-to-hire answers, HVAC, collected 19 Sep 2026. Measured on Perplexity, Gemini and Google AI Overviews, in Dallas, Nashville and Boise.
Answer engine optimization · for local businesses

When an AI recommends a company in your city, make it yours.

Your customers ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews who to hire before they open a search results page. We ask the same questions in your city every week and show you how often you’re recommended, and who else is.

Then we show you what to work on: the directories and review sites the answers draw on, where your business can be listed, and the competitors’ pages they cite, which point to the pages worth adding to your own site.

HVAC, dental, family law or any other local business: the questions are written for your industry, your competitors are the businesses AI assistants name in your city, and the sources are the websites they cite when they answer.

Check your visibilityFree. Five AI assistants. No credit card.
Example reportBuilt with invented businesses, to show the shape of a report.
Question asked of every AI assistant“Best electrician in Akron for a panel upgrade?”Asked 3 times of each · Electrical
ChatGPTCited with a link in 2 of 3 answers.Cited
ClaudeCited in 2 of 3 answers.Cited
GeminiNamed in 2 of 3 answers, twice as the first business named.Cited
PerplexityNamed in 1 of 3 answers, no link.Named
GoogleAn AI Overview appeared in all 3 searches. Named in 2 of them.Cited
Named in 9 of 15 answers that recommended a business.
Named in
9of 15 answers
Also named
Buckeye ElectricalSummit Power Co.

Check your own business with the free check: one real question put to all five AI assistants, with the result emailed to you.

Read the benchmark

Be the local HVAC company AI recommends

“Who should I call for emergency AC repair?” and “Who is the best divorce attorney?” draw on different businesses and different sources. Here is what we found in some of them.

See pricingRun the free check

Not on this list? Run the free check for any local business, and we’ll write the question your customers ask.

How it works

Step 1/3

We write your questions

Twenty questions for your industry, asked in your city: who to hire, how to choose and what it costs.

Step 2/3

We ask five AI assistants

ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, through APIs, three times a question, every week.

Step 3/3

You see where you stand

How often you’re recommended, who else is named, and the sites the answers draw on.

Why the number holds up

We measure the answer that repeats.

Ask an AI assistant the same question twice and the answer moves. We collect every answer through an API, three times a question, every week — so what you get is the pattern underneath the variation rather than one lucky answer. That is what makes a trend line mean something, and it is why every figure here carries the date it was measured and the AI assistants behind it. How we measure.

What a plan does

One check tells you where you stand. A plan tells you whether it is moving.

The same questions in the same city every week, so this week is comparable to last week, and when you publish something new, the readings that follow show whether it worked.

Every week

Enough readings to draw a line

The same twenty questions, asked three times of each AI assistant, every week. Two points make a line and the third tells you whether the line is real.

Five AI assistants

ChatGPT, Claude, Gemini, Perplexity and Google

All five on one schedule, so comparing them always compares the same week. Google is run as a real search from your city.

Named and cited

Two measurements, because they need two fixes

Being recommended depends on your reputation; being cited depends on your content. We count them separately.

Who else is named

The competitors AI assistants name

Found in the answers themselves, so the list is whoever AI assistants recommend in your city.

Where we differ

Four decisions that change what the number means.

The AI visibility tools we have looked at measure a whole country. A local business is chosen city by city, so we measure it in its own city.

Measured from your city, not your country

Google is a search run from the place you are tracking, resolved against the provider’s own list of 26,544 US locations. A national average cannot tell a Boise plumber anything about Boise.

The denominator is published

Your figure counts only answers that recommended a business. The answers left out, and why, are listed beside it.

Twenty questions, two kinds

Ten ask who to hire, and your figure is built from those. The other ten ask how to choose and what things cost, and their answers reference different websites. Of every website referenced in the answers we collected by September 2026, just over half appeared only in answers to these ten.

Every figure shows where it came from

Every figure carries its date, its denominator and the AI assistants behind it, and the full method is on the methodology page.

If you leave

Your history stays yours.

Canceling stops collection. Everything already collected stays here and stays readable — your answers, your questions, and every finding built from them.

Collected answers are kept while your plan runs, and for twelve months after it ends. After that we remove them. Your businesses and their questions stay, so coming back picks up where you left off rather than starting again.

Try it free for fourteen days, no credit card. Plans are billed monthly, or once a year up front: twelve months for the price of ten. See the plans.

From the blog

Latest posts

Guides to answer engine optimization, and what we find when we measure it. All posts.

14 Oct 2026

What is answer engine optimization?

When a customer asks an AI assistant who to hire, it names a few businesses. Answer engine optimization is the work of getting your business named among them.

14 Oct 2026

Who AI assistants recommend for local services

We asked three AI assistants who to hire in ten industries in Dallas, Nashville and Boise: who they named, how often that changed, and what they cited.

14 Oct 2026

How to get listed where AI assistants look

How to get onto the directories, review sites and roundups AI assistants cite, and what to publish on your own site.

See where you stand in your own city.

Tell us your business name, city, industry and email, and we’ll email you the report.

Run the free check