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Roofing

After a storm, homeowners ask an AI assistant which roofer to trust.

We ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews the questions your customers ask, in your city, and show you whether your business is named, who else is named, and which sources the answers drew on.

Check your visibilityOne question, five AI assistants, the report emailed to you. No credit card.
What we found

What AI assistants said when asked about roofers

The three most-named roofers took nearly a third of all mentions in every city.

Answers to the “Who to hire” questions that named a roofer
224of 224 answers
  • On average, an answer named 5.5 businesses.
  • Ask the same question twice and the list changes: of all the businesses named in the two answers, 52% appeared in both.
  • In Dallas, Nashville and Boise, the three most-named roofers took 32%, 32% and 31% of all mentions.
  • 28% of the sources cited were places a business can be listed, reviewed or mentioned, and 58% were businesses’ own websites.

Collected on 19 Sep 2026. Measured on Perplexity, Gemini and Google AI Overviews, in Dallas, Nashville and Boise. The full results are in Who AI assistants recommend for local services.

The questions we ask

The twenty questions every roofer is measured on

We track 20 questions for each business. The 10 that ask for a recommendation are the ones your figure is built from. The rest ask how to choose and what things cost — and where those name a company, it is as an example rather than a recommendation. Counting them would change your figure without changing how often you are recommended.

Who to hire (10)

01“What is the best roofing company in [your city]?”
02“Top rated roofers in [your city]”
03“Who does roof replacement in [your city]?”
04“Best roof repair company in [your city]”
05“Best metal roofing contractor in [your city]”
06“Who should I call for storm damage roof repair in [your city]?”
07“Best roofing contractor near [your city]”
08“Highest rated roofing company in [your city]”
09“Which roofing companies in [your city] have the best reviews?”
10“Most trusted roofing contractor in [your city]”

How to choose, and what it costs (10)

01“Roof repair vs full replacement in [your city] — who gives honest quotes?”
02“Local roofer vs national chain in [your city]”
03“Asphalt shingle vs metal roof in [your city] — which contractor?”
04“Comparing roofing estimates in [your city]”
05“How do I choose a roofing contractor in [your city]?”
06“How much does a roof replacement cost in [your city]?”
07“What should I look for in a roofing contractor?”
08“Does insurance cover roof replacement, and who handles the claim in [your city]?”
09“What questions should I ask a roofer before hiring?”
10“What are the warning signs of a roofing scam?”

Where to start

01

Be listed where AI assistants look.

For roofers, 28% of the sources cited were places a business can be listed, reviewed or mentioned.

02

Publish pages that answer your customers’ questions.

For roofers, 58% of the sources cited were businesses’ own websites.

03

Use one name everywhere.

AI assistants write a business’s name in many ways, and a consistent name is easier to recognize.

04

Measure across repeated answers.

The answer changes each time the question is asked, so a reliable reading takes many answers.

See which roofers AI assistants name in your city.

One question, five AI assistants, the report emailed to you.
Check your visibility

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