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In-home senior care

Families ask an AI assistant which home care agency to trust with a parent.

We ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews the questions your customers ask, in your city, and show you whether your business is named, who else is named, and which sources the answers drew on.

Check your visibilityOne question, five AI assistants, the report emailed to you. No credit card.
What we found

What AI assistants said when asked about home care agencies

One franchise was written as many as twelve ways in a single city.

Answers to the “Who to hire” questions that named a home care agency
233of 234 answers
  • On average, an answer named 6.1 businesses.
  • Ask the same question twice and the list changes: of all the businesses named in the two answers, 34% appeared in both.
  • In Dallas, Nashville and Boise, the three most-named home care agencies took 23%, 26% and 26% of all mentions.
  • 39% of the sources cited were places a business can be listed, reviewed or mentioned, and 54% were businesses’ own websites.

Collected on 12 Oct 2026. Measured on Perplexity, Gemini and Google AI Overviews, in Dallas, Nashville and Boise. The full results are in Who AI assistants recommend for local services.

The questions we ask

The twenty questions every home care agency is measured on

We track 20 questions for each business. The 10 that ask for a recommendation are the ones your figure is built from. The rest ask how to choose and what things cost — and where those name a company, it is as an example rather than a recommendation. Counting them would change your figure without changing how often you are recommended.

Who to hire (10)

01“What is the best in-home senior care agency in [your city]?”
02“Top rated home care for elderly parents in [your city]”
03“Who should I call for 24 hour in-home care for my mom in [your city]?”
04“Best dementia and Alzheimer's home care in [your city]”
05“Where can I find a live-in caregiver in [your city]?”
06“Best respite care service in [your city] to give me a break from caregiving”
07“Who provides overnight senior care at home near [your city]?”
08“Highest rated in-home care agency in [your city]”
09“Which in-home senior care agencies in [your city] have the best reviews?”
10“Most trusted home caregiver service in [your city]”

How to choose, and what it costs (10)

01“In-home care vs assisted living in [your city] — which makes more sense for my dad?”
02“Home care agency vs hiring a private caregiver in [your city] — who should I use?”
03“Comparing hourly rates for senior care agencies in [your city]”
04“Non-medical companion care vs skilled home health in [your city] — which do I need?”
05“How do I choose an in-home care agency for my parent?”
06“How much does in-home senior care cost per hour in [your city]?”
07“Does Medicare or Medicaid cover in-home care in [your city]?”
08“What questions should I ask a home care agency before hiring?”
09“Are caregivers background checked, bonded and insured?”
10“What are the warning signs of a bad home care agency?”

Where to start

01

Be listed where AI assistants look.

For home care agencies, 39% of the sources cited were places a business can be listed, reviewed or mentioned.

02

Publish pages that answer your customers’ questions.

For home care agencies, 54% of the sources cited were businesses’ own websites.

03

Use one name everywhere.

AI assistants write a business’s name in many ways, and a consistent name is easier to recognize.

04

Measure across repeated answers.

The answer changes each time the question is asked, so a reliable reading takes many answers.

See which home care agencies AI assistants name in your city.

One question, five AI assistants, the report emailed to you.
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