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With water on the floor, customers ask an AI assistant who to call.

We ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews the questions your customers ask, in your city, and show you whether your business is named, who else is named, and which sources the answers drew on.

Check your visibilityOne question, five AI assistants, the report emailed to you. No credit card.
What we found

What AI assistants said when asked about plumbers

In every city, the three most-named plumbers took less than a fifth of all mentions.

Answers to the “Who to call” questions that named a plumber
235of 235 answers
  • On average, an answer named 5.2 businesses.
  • Ask the same question twice and the list changes: of all the businesses named in the two answers, 45% appeared in both.
  • In Dallas, Nashville and Boise, the three most-named plumbers took 19%, 19% and 18% of all mentions.
  • 37% of the sources cited were places a business can be listed, reviewed or mentioned, and 47% were businesses’ own websites.

Collected on 19 Sep 2026. Measured on Perplexity, Gemini and Google AI Overviews, in Dallas, Nashville and Boise. The full results are in Who AI assistants recommend for local services.

The questions we ask

The twenty questions every plumber is measured on

We track 20 questions for each business. The 10 that ask for a recommendation are the ones your figure is built from. The rest ask how to choose and what things cost — and where those name a company, it is as an example rather than a recommendation. Counting them would change your figure without changing how often you are recommended.

Who to call (10)

01“What is the best plumber in [your city]?”
02“Top rated plumbing company in [your city]”
03“Who should I call for an emergency plumber in [your city]?”
04“Best drain cleaning service in [your city]”
05“Best water heater installation company in [your city]”
06“Who does sewer line repair in [your city]?”
07“Best plumber near [your city] for a burst pipe”
08“Highest rated plumbing company in [your city]”
09“Which plumbers in [your city] have the best reviews?”
10“Most trusted plumbing company in [your city]”

How to choose, and what it costs (10)

01“Tankless vs traditional water heater in [your city] — which plumber should install it?”
02“Local plumber vs national chain in [your city] — who is better?”
03“Repair or replace a water heater in [your city] — who gives honest quotes?”
04“Comparing plumbing service call fees in [your city]”
05“How do I choose a plumber in [your city]?”
06“How much does a plumber cost in [your city]?”
07“What should I look for in a licensed plumber?”
08“How much does water heater replacement cost in [your city]?”
09“What questions should I ask a plumber before hiring?”
10“What are the warning signs of a bad plumbing company?”

Where to start

01

Be listed where AI assistants look.

For plumbers, 37% of the sources cited were places a business can be listed, reviewed or mentioned.

02

Publish pages that answer your customers’ questions.

For plumbers, 47% of the sources cited were businesses’ own websites.

03

Use one name everywhere.

AI assistants write a business’s name in many ways, and a consistent name is easier to recognize.

04

Measure across repeated answers.

The answer changes each time the question is asked, so a reliable reading takes many answers.

See which plumbers AI assistants name in your city.

One question, five AI assistants, the report emailed to you.
Check your visibility

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