Personal injury law

After an accident, people ask an AI assistant which lawyer to call.

We ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews the questions your customers ask, in your city, and show you whether your business is named, who else is named, and which sources the answers drew on.

Check your visibilityOne question, five AI assistants, the report emailed to you. No credit card.
What we found

What AI assistants said when asked about personal injury lawyers

Lawyers’ own websites were 64% of sources, the highest share we measured.

Answers to the “Who to hire” questions that named a personal injury lawyer
208of 224 answers
  • On average, an answer named 5.2 businesses.
  • Ask the same question twice and the list changes: of all the businesses named in the two answers, 44% appeared in both.
  • In Dallas, Nashville and Boise, the three most-named personal injury lawyers took 19%, 33% and 25% of all mentions.
  • 31% of the sources cited were places a business can be listed, reviewed or mentioned, and 64% were businesses’ own websites.

Collected on 19 Sep 2026. Measured on Perplexity, Gemini and Google AI Overviews, in Dallas, Nashville and Boise.

The questions we ask

The twenty questions every personal injury lawyer is measured on

We track 20 questions for each business. The 10 that ask for a recommendation are the ones your figure is built from. The rest ask how to choose and what things cost — and where those name a company, it is as an example rather than a recommendation. Counting them would change your figure without changing how often you are recommended.

Who to hire (10)

01“Who is the best personal injury lawyer in [your city]?”
02“Top rated car accident attorneys in [your city]”
03“Best personal injury law firm in [your city]”
04“Who should I call after a car accident in [your city]?”
05“Best truck accident lawyer in [your city]”
06“Top slip and fall attorney in [your city]”
07“Best wrongful death attorney in [your city]”
08“Highest rated injury firm in [your city]”
09“Which personal injury firms in [your city] get the best results?”
10“Most trusted personal injury lawyer in [your city]”

How to choose, and what it costs (10)

01“Large firm vs small firm for a personal injury case in [your city]”
02“Which [your city] injury lawyers actually take cases to trial?”
03“Personal injury vs workers comp attorney — who do I need in [your city]?”
04“Comparing contingency fees among [your city] injury lawyers”
05“How do I choose a personal injury lawyer in [your city]?”
06“What percentage do personal injury lawyers take?”
07“When should I hire a lawyer after a car accident?”
08“Do I need a lawyer for a minor accident?”
09“What questions should I ask a personal injury attorney?”
10“What are red flags when hiring an injury lawyer?”

Where to start

01

Be listed where AI assistants look.

For personal injury lawyers, 31% of the sources cited were places a business can be listed, reviewed or mentioned.

02

Publish pages that answer your customers’ questions.

For personal injury lawyers, 64% of the sources cited were businesses’ own websites.

03

Use one name everywhere.

AI assistants write a business’s name in many ways, and a consistent name is easier to recognize.

04

Measure across repeated answers.

The answer changes each time the question is asked, so a reliable reading takes many answers.

See which personal injury lawyers AI assistants name in your city.

One question, five AI assistants, the report emailed to you.
Check your visibility

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