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Dental

When a tooth hurts, people ask an AI assistant which dentist to see.

We ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews the questions your customers ask, in your city, and show you whether your business is named, who else is named, and which sources the answers drew on.

Check your visibilityOne question, five AI assistants, the report emailed to you. No credit card.
What we found

What AI assistants said when asked about dentists

In every city, the three most-named dentists took only about 12% of all mentions.

Answers to the “Who to see” questions that named a dental practice
206of 206 answers
  • On average, an answer named 5.4 businesses.
  • Ask the same question twice and the list changes: of all the businesses named in the two answers, 46% appeared in both.
  • In Dallas, Nashville and Boise, the three most-named dentists took 12%, 12% and 12% of all mentions.
  • 26% of the sources cited were places a business can be listed, reviewed or mentioned, and 63% were businesses’ own websites.

Collected on 19 Sep 2026. Measured on Perplexity, Gemini and Google AI Overviews, in Dallas, Nashville and Boise.

The questions we ask

The twenty questions every dental practice is measured on

We track 20 questions for each business. The 10 that ask for a recommendation are the ones your figure is built from. The rest ask how to choose and what things cost — and where those name a company, it is as an example rather than a recommendation. Counting them would change your figure without changing how often you are recommended.

Who to see (10)

01“Who is the best dentist in [your city]?”
02“Top rated cosmetic dentist in [your city]”
03“Best dental implant dentist in [your city]”
04“Best orthodontist in [your city]”
05“Best pediatric dentist in [your city]”
06“Emergency dentist in [your city]”
07“Best Invisalign provider in [your city]”
08“Highest rated dental practice in [your city]”
09“Which dental practices in [your city] have the best reviews?”
10“Most trusted dentist in [your city]”

How to choose, and what it costs (10)

01“Invisalign vs braces — which [your city] provider?”
02“Dental implant vs bridge, and who does implants best in [your city]?”
03“Corporate dental chain vs private practice in [your city]”
04“General dentist vs cosmetic dentist in [your city] for veneers”
05“How do I choose a dentist in [your city]?”
06“What should I look for in an implant dentist?”
07“How much do dental implants cost in [your city]?”
08“Is Invisalign worth it and where should I get it?”
09“What questions should I ask a new dentist?”
10“What are the signs of a bad dental practice?”

Where to start

01

Be listed where AI assistants look.

For dentists, 26% of the sources cited were places a business can be listed, reviewed or mentioned.

02

Publish pages that answer your customers’ questions.

For dentists, 63% of the sources cited were businesses’ own websites.

03

Use one name everywhere.

AI assistants write a business’s name in many ways, and a consistent name is easier to recognize.

04

Measure across repeated answers.

The answer changes each time the question is asked, so a reliable reading takes many answers.

See which dentists AI assistants name in your city.

One question, five AI assistants, the report emailed to you.
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