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Pest control

When they find termites, customers ask an AI assistant who to call.

We ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews the questions your customers ask, in your city, and show you whether your business is named, who else is named, and which sources the answers drew on.

Check your visibilityOne question, five AI assistants, the report emailed to you. No credit card.
What we found

What AI assistants said when asked about pest control companies

National chains led in Dallas. In Boise, local companies led instead.

Answers to the “Who to call” questions that named a pest control company
237of 237 answers
  • On average, an answer named 5.6 businesses.
  • Ask the same question twice and the list changes: of all the businesses named in the two answers, 46% appeared in both.
  • In Dallas, Nashville and Boise, the three most-named pest control companies took 24%, 25% and 19% of all mentions.
  • 34% of the sources cited were places a business can be listed, reviewed or mentioned, and 54% were businesses’ own websites.

Collected on 12 Oct 2026. Measured on Perplexity, Gemini and Google AI Overviews, in Dallas, Nashville and Boise. The full results are in Who AI assistants recommend for local services.

The questions we ask

The twenty questions every pest control company is measured on

We track 20 questions for each business. The 10 that ask for a recommendation are the ones your figure is built from. The rest ask how to choose and what things cost — and where those name a company, it is as an example rather than a recommendation. Counting them would change your figure without changing how often you are recommended.

Who to call (10)

01“What is the best pest control company in [your city]?”
02“Top rated exterminator in [your city]”
03“Who should I call for a bed bug treatment in [your city]?”
04“Best termite inspection and treatment company in [your city]”
05“Who does rodent and mouse removal in [your city]?”
06“Best company for getting rid of roaches in [your city]”
07“Who can come out today for a wasp nest in [your city]?”
08“Highest rated pest control service near [your city]”
09“Which pest control companies in [your city] have the best reviews?”
10“Most trusted exterminator in [your city]”

How to choose, and what it costs (10)

01“One-time treatment vs quarterly pest control plan in [your city] — which is worth it?”
02“Local exterminator vs national pest control chain in [your city] — who is better?”
03“Heat treatment vs chemical spray for bed bugs in [your city] — who should I hire?”
04“Comparing pest control contract prices in [your city]”
05“How do I choose a pest control company in [your city]?”
06“How much does pest control cost in [your city]?”
07“How much does termite treatment cost in [your city]?”
08“What should I look for in a licensed exterminator?”
09“Is pest control safe for kids and pets in the house?”
10“What questions should I ask an exterminator before signing a contract?”

Where to start

01

Be listed where AI assistants look.

For pest control companies, 34% of the sources cited were places a business can be listed, reviewed or mentioned.

02

Publish pages that answer your customers’ questions.

For pest control companies, 54% of the sources cited were businesses’ own websites.

03

Use one name everywhere.

AI assistants write a business’s name in many ways, and a consistent name is easier to recognize.

04

Measure across repeated answers.

The answer changes each time the question is asked, so a reliable reading takes many answers.

See which pest control companies AI assistants name in your city.

One question, five AI assistants, the report emailed to you.
Check your visibility

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